Healthcare social media marketing agency. A month of posts, approved in ten minutes.
DocsScale is a healthcare social media marketing agency: we plan 12 to 16 posts a month in your voice, you approve the whole month in about ten minutes, and every comment and DM gets an answer. Your Monday report counts inquiries from your profile, not followers or likes.
What we do, in order.
Plan the month ahead
12 to 16 posts a month, built around the treatments you want more of and the questions your front desk hears every week. The first calendar is ready in week one.
One approval, about ten minutes
You see the whole month in one place and approve it, or tell us what to change. Nothing is posted without your sign-off.
Real visits, only with permission
Your team, your rooms and stories from real visits, never stock pictures passed off as your clinic. A patient appears only with their written permission for that use.
Answer every comment and DM
In your voice, and fast, because people message several clinics at once. Questions about booking get a time and a link. Anything clinical goes to your team, because a DM is no place for medical advice.
Put ad budget behind what works
Posting builds trust with people who already follow you. When a treatment is ready to grow, a paid campaign takes it to people who do not follow you yet.
Report inquiries every Monday
Inquiries from your profile, DMs answered and the bookings that came from them. Not followers, not likes.
What goes into a month.
Twelve to sixteen posts, mixed so your profile answers the questions people have before they book. You see every one before it goes out.
The treatments you want more of
What the visit involves, how long it takes and who it suits, so the people who are ready can book.
Questions your front desk hears
The same few questions come up every week. A short post answers them once, for everyone who is still deciding.
Your team and your rooms
People choose a clinic they feel they know. Your faces, your front desk and your treatment rooms, never stock pictures.
Real visits, with permission
A patient's story, photo or review, only with their written permission for that use and your sign-off.
A real Instagram case, in numbers.
See the full case →An injectables consult funnel, Instagram and Meta campaigns, DM and form replies within minutes, and a reminder sequence with a same-day reschedule for no-shows.
62 booked consults in the quarter, 54 showed, and a 38% treatment acceptance on first visit.
“Same followers, same budget. The difference was somebody answering at 9 pm.”
What we post, and what we never post.
Every post
- Is written in your voice and approved by you before it goes out.
- Talks about the treatment and the clinic, not the reader's condition.
- Shows results that are typical for your patients, not only the best one.
- Is checked against what Instagram and Facebook allow.
We never post
- A patient's photo, story or review without their written permission.
- A promise of a cure or a guaranteed result.
- Medical advice in comments or DMs. Those questions go to your team.
- Stock photos passed off as your clinic.
Who it suits, and who it doesn’t.
Social media management suits you if
- Patients look you up on Instagram or Facebook before they book.
- Nobody on your team has time to post every week or answer DMs the same day.
- You want the report in inquiries and bookings, not followers.
It is the wrong place to start if
- You need booked patients this month. Posting builds trust slowly; paid ads and fast replies come first.
- DMs already go unanswered for a day. Fix the replies before adding more posts.
- You want follower growth for its own sake. We do not report it.
What clinic owners ask us.
What does a healthcare social media agency do for a clinic?
Plans and writes your posts, gets your approval, publishes them on schedule, and answers comments and DMs. We plan 12 to 16 posts a month in your voice, you approve the month in about ten minutes, and we report the inquiries that came from your profile.
Does posting on social media bring new patients by itself?
Rarely on its own. A strong profile helps people trust you, but bookings usually come from ads and from answering fast. Our Las Vegas client had a strong Instagram following and a weak calendar, with DMs answered the next day, if at all. We built an injectables consult funnel, Instagram and Meta campaigns, DM and form replies within minutes, and a reminder sequence with a same-day reschedule for no-shows. The result: 62 booked consults in the quarter, 54 showed, and a 38% treatment acceptance on first visit. In the owner's words: “Same followers, same budget. The difference was somebody answering at 9 pm.”
Can we post patient photos, stories or reviews?
Only with the patient's written permission, signed before you post. HIPAA requires a written authorization to use a patient's story, name, photo or video in marketing. Show results that are typical for your patients, not only your best case, because a “results may vary” line is no longer enough for the Federal Trade Commission. We don't post anything about a patient without your sign-off.
Who answers the comments and DMs?
We do, in your voice, and fast. Booking questions get a time and a link. Anything about a patient’s own health goes to your team, and we never discuss a patient’s care in public comments.
Which platforms do you post on?
Instagram and Facebook. Each month is planned once and fitted to both, and every comment and DM on both gets an answer.
Who owns the accounts?
You do. We post from your own Instagram and Facebook accounts, everything is month to month, and if we part ways you keep every account and every post.
How much of our time does it take?
About ten minutes a month to approve the plan, plus photos or short videos from the clinic when you have them. The first calendar is ready in week one.
What do you report?
Every Monday: inquiries from your profile, DMs answered, and the bookings that came from them. Never followers or likes on their own.
Getting found, by specialty.
All industries →Let's look at your social profiles.
A free 30-minute strategy call. Bring your numbers, leave with a plan.
