The chiropractor marketing agency built for same-week bookings.

Meta and Google campaigns built around specific pain points, not generic "chiropractic care" messaging.

Missed-call text-back and replies within minutes, because pain-driven patients don't wait for a callback.

Outreach to patients who finished acute care and never got invited back to maintenance visits.

How do we get more chiropractic patients without spending more on ads?

Start with the patients you already have. Most practices have years of people in their software who finished care and were never invited back, and they already know you. Write to them in the doctor's own voice. For our Tampa client we sent a reactivation campaign to 640 patients not seen in 12+ months, with a review request after every completed visit. The result: 31 rebooked in month one, 19 new Google reviews, zero ad spend. In the owner's words: “Patients we assumed had moved away. They just hadn't been asked.”

Should a chiropractor advertise on Google or Facebook?

Google first for most practices, because someone searching for back pain, sciatica or neck pain wants relief this week. Facebook and Instagram reach people who aren't searching yet, which suits wellness and maintenance care better than acute pain. Google doesn't allow ads targeted by health condition, so an ad that follows people around can't hint at their pain. We build campaigns around specific complaints rather than generic “chiropractic care”, and judge them by booked visits, not clicks.

Can we advertise a free or discounted first exam?

Check your state chiropractic board's rules first. Several states require the ad to list every charge that can follow the free exam, x-rays included, and some require a signed disclosure in the office. For Medicare and Medicaid patients, free services can count as an improper inducement under federal law. We don't run discount specials. We would rather answer every inquiry within minutes, day or night, so the person in pain books with you before they call someone else.

How should we market maintenance care?

Be clear about what it is and who pays for it. Medicare pays for active, corrective care only, so maintenance visits are usually paid by the patient, and they should know that before they commit. If you sell prepaid or wellness plans, some states regulate them, with rules on written terms and refunds. Then invite people back at the right time. We set up recall timed to each patient's treatment plan, so maintenance care doesn't depend on patients remembering.

What can a chiropractor claim in ads?

Say what you treat and how. Don't promise what it cures. The Federal Trade Commission requires competent and reliable scientific evidence for any claim about treating disease, and in 2020 it warned chiropractors who advertised that their care could prevent or treat COVID-19. Some state boards also treat superlatives such as “best chiropractor in town” as misleading. Every ad we write gets your sign-off before it goes live, and the compliance rules for your specialty are part of every review.

How do we get more Google reviews, and can we offer a reward for them?

Ask every patient, every time, after a good visit, with a direct link to your Google profile. Don't post fake reviews, offer a reward only for positive ones, or have staff review the practice without saying who they are. A federal rule in force since October 2024 bans all three, and Google's own rules don't allow rewards for reviews at all. When you reply, never confirm the reviewer is a patient. We send a review request after every visit and reply within 24 hours in your voice.

Let's look at your chiropractic numbers.

A free 30-minute strategy call. Bring your numbers, leave with a plan.