30+ new patients a month, on autopilot.
A chiropractic marketing case study from Sumter, South Carolina. Meta and Google ads bring people in. One system answers them in seconds, books them, follows up, and brings them back. Running for Central Clinic of Chiropractic since January 2026.
- Two chiropractors
- Gonstead care and decompression
- Downtown Sumter
- Private pay
- centralclinicchiro.com ↗
- 30+
- qualified new patients a month, on average
- Jan 2026
- system live, and still running today
- ~$3k
- a month on Meta and Google ads
The patient journey we run for them.
Four stages, one system. Every enquiry is answered, booked, reminded and followed up without anyone at the clinic chasing it.
- 1 · Attract
Ads that reach people in pain
- Meta and Google ads, around $3k a month
- Shown to people in and around Sumter
- Every click lands on a page built to book
- 2 · Capture
Every message answered in seconds
- An assistant replies on social media and the website, any hour
- It answers questions and books the consultation itself
- No enquiry waits for the front desk to open
- 3 · Convert
Booked, reminded, shown up
- Automatic follow-ups until the visit is booked
- Confirmations and reminders before the appointment
- Staff call when they choose to; a receptionist line covers the rest
- 4 · Retain
Back for care, and talking about it
- Email marketing between visits
- Review requests after care, so happy patients say so on Google
- Win-back emails bring lapsed patients back
- Sees an ad
- Sends a message
- Gets an answer in seconds
- Books a consultation
- Gets a reminder
- Comes in
- Leaves a review
- Comes back
From a slow start to 30+ a month.
- January 2026
System goes live
AdsSystemAds, the booking assistant, follow-ups and email all switched on together.
- Months one to three
Hard going
AdsSystemPatients came in one at a time. Most owners stop here. Dr. Jordan kept going.
- Month four onward
Referrals and walk-ins on top
AdsSystemReferralsWalk-insFinished patients sent friends, foot traffic grew, and the ads kept delivering.
- Today
30+ qualified patients a month
AdsSystemReferralsWalk-insOn average, every month. Still a client, and the system still runs the whole journey.
The chips show where new patients came from in each stretch, as the owner described it.
“DocsScale runs our ads, our messages and our follow-ups. We just see the patients. Easy to work with, and they get it done.”
The system behind this case is free.
The booking, follow-up, reminder, review and email pieces at Central Clinic run on the same system we give clinics for free: six pre-built funnels and 17 done-for-you automations, set up in your account and yours to keep.
- Get New Patients
- Fill Your Best Service Line
- Kill the Phone Tag
- Only Talk to the Right Patients
- Win Back Dormant Patients
- Build Your Google Reputation
What chiropractors ask us.
How do chiropractors get more new patients?
Three sources that feed each other: ads that reach people in pain near you, a system that answers and books every enquiry, and finished patients who refer. At Central Clinic all three run at once.
How much should a chiropractor spend on ads?
Central Clinic spends around $3k a month on Meta and Google. The budget matters less than what happens after the click: an enquiry nobody answers is an ad wasted.
How long does chiropractic marketing take to work?
Here, the first three months were slow, and month four is when referrals and walk-ins started stacking on top of the ads. Judge a system over a year, not a month.
Does the clinic still talk to patients itself?
Whenever it wants to. The system books, reminds and follows up on its own, staff call the patients they choose to, and a receptionist line covers the phone when they are busy.
Want this patient journey in your clinic?
Claim the system free, or book a 30-minute call and leave with a plan.
